H A R A - "Green" in Hindi
Our mission is to use the label as a platform to bring change. To bring awareness to the issues within the fashion industry and educate consumers and other business owners on how that change can be made.
HARA is a clothing label designed for you and our earth collectively. Consciously creating pieces that are soft and beautiful with sustainable and ethical practices at the core. We strive from seed to store to have practices that empower lives and rejuvenate the earth.
We make all our own clothes with the help of our amazing in-house production team in Bali, Indonesia. We knew that the only way we could truly offer a 100% ethical run label is if we had full control over how everyone in our great team was treated. We provide fair working conditions, fair living wages as well as many staff perks as just the baseline for every HARA member. We know that if we treat people right then they will love HARA as much as we do and that love will be visible in everything HARA creates.
Environmental sustainability is at the core of HARA. HARA was started because we were deeply moved by the issues in the fashion industry and the destruction these issues are causing. In every decision HARA makes we constantly ask ourselves "Can we do better?". Parts of the HARA team went to India and other parts of Asia and saw first hand the negative impact this industry was having on, natural resources, local drinking water and the earth in general. It wasn't until being able to visibly see the destruction first hand we decided we wanted to be apart of the solution.
Our first step was which eco-friendly fabrics to use. What fabric in this moment is most sustainable. We chose bamboo. We were put off by organic cotton due to the large amount of water and land space needed to grow on a mass scale, making it an unsustainable change globally. Bamboo uses no pesticides, hardly any water or land space and can grow up to a foot a day making it one of the most renewable resources on the planet.
At HARA we dye all our fabrics using natural dyes. These dyes are made from fruit trees and the waste goes back into the earth to nourish surrounding jungles in Indonesia. Chemical waste is a large contributor to contaminated water, so deciding on natural dyes was a no-brainer. No way is chemical dying sustainable.
We use no plastics in production and in packaging. All products are delivered in reusable bamboo bags. Single use plastic is taking over the oceans and polluting our earth. Especially in places like Indonesia where they don’t have the systems set up to deal with the overload of plastic that comes in on the coast.
This is a journey of teachings and growth as a species. To start bringing the awareness beyond ourselves and push it to the larger life around us. What we wear can no longer be only about what it looks like, we have to start caring about how it came to be.