Have you noticed recently that periods are having a bit of a resurgence lately? People are no longer whispering the word, 'period' or 'menstrual', but reclaiming it, stating it matter of factly, proudly even. Period shaming is coming to an end. And we think it's about bloody time too, pun intended.
And the momentum returned more recently in October 2017 when Bodyform switched tact and abandoned the alien blue liquid from their adverts; they became the first brand to use a red liquid.
In an era of photoshop editing and Instagram filters it is refreshing to see something as common to humanity as periods finally being portrayed realistically. It shouldn't be ground-breaking in 2017 but when the term 'fake news' became the word of year, it almost feels revolutionary.
The red liquid is featured in part of their campaign, #bloodnormal, with the slogan, "Periods are normal. Showing them should be too."
There is no such thing as a happy period
We've come a long way since the 80s Tampax ad with Courtney Cox - and yes, it's definitely worth watching
But the tide did turn, do you remember Bodyform's hilarious reaction to a viral post from Richard back in 2012? They come clean and shatter the illusion and admit, "Sorry Richard, there's no such thing as a happy period."
Starting a global conversation about periods.
But away from good branding, there have been other great initiatives tackling the period taboo globally as well. One such example is Pravin Nikam aka The Period Man on a one man mission to get men and women talking more about periods in India and challenging taboos that have a detrimental impact on young girls.
In a similar vein Aditi Gupta talks about her comic book ‘Menstrupedia’ in an enlightening TEDtalk.
Here at HARA we like to keep things natural and we don't like to shy away from difficult topics. Our bamboo undies are kind to your skin, naturally antibacterial and we only use natural dyes. We've got darker shades of undies you can use during your period if you'd prefer.
And if there's a leak during your period - don't worry, a 30 degree wash using natural, fragrance free, eco detergent with like minded colours will remove any stains.
Start the period conversation with your friends and family.
Look out for a future post on reusable and more sustainable menstrual products.